Why do most businesses have a website?

There are many reasons to have a website. Each benefits from different styles and strategies of online marketing. The following three website objectives are the most common.

Marketing to Local Prospects and Customers:
You want to enhance your professional image by including a website as a contact point for clients and prospects. Your clients and prospects are near your physical location, and you build your clientele primarily through local advertising and word-of-mouth promotion. You desire an easy to use website that offers background information, important information about your business, and a feedback form or email contact. You may post schedules, pricing data, "special offers", and other useful information and links. You desire placement with major search links, but do not require high web traffic.

spacer.gif (842 bytes)
Internet Prospect Generation:

You seek new clients from the Internet, using your website as an informational billboard to attract prospect looking for your products or services. You frequently update your "News" page to encourage repeat prospect visits. You provide "free" tools and useful links for your prospects. You "subscribe" visitors to a monthly "newsletter" in exchange for their email address and permission to contact them. You aggressively market your website to search engines, directories, and award sites. You analyze your website hits to determine the sources and keywords used by your visitors. You regularly modify and update your website content and Meta-tags (Programming codes that identify your Web page) to enhance your keywords. You create and maintain an Emailing list to promote regular contact by your prospects and clients. You check your positioning on the major search engines and make changes to improve it. You check for broken links and fix them.
spacer.gif (842 bytes)

Complete Solution

Individualized Design: You communicate your professional image by creating a unique website, setting yourself above others using "boilerplate" web pages. You provide a variety of web pages with useful and interesting content for your visitors. You want clear communication instead of "flash," and quick, easy to understand navigation. You want your visitors to immediately know what you offer and why you are better.

Proactive Marketing Strategies: You control the effectiveness of your website by registering with search engines, directories and award sites targeted to your industry. This is the primary source for prospects actively searching for your services. If they find you, they will come! By analyzing your site traffic, you identify trends and keywords used by your visitors, and apply that knowledge to improve your website. You develop frequent newsworthy and useful communications for your prospects, and keep your web pages fresh to entice return visits.

 spacer.gif (842 bytes)
Total Site Management: You want prospects to have access to your website 7 days a week, 24 hours a day without worrying about the mechanics of making it work. You understand the importance of a great website, but don’t have the time or desire to become an expert in web implementation and management. You desire technical support in "regular" language that you can understand. You want results.
spacer.gif (842 bytes)
We want to be your complete web service provider.

Strong Webs promises to:

  • Increase your business potential on the Internet.
  • Create dramatic websites that communicate YOUR message.
  • Develop long-term relationships that are mutually beneficial. We achieve this by providing outstanding quality and customer service.
  • Provide complete understanding of what the Internet can do for you. We achieve this by explaining everything in clear, non-technical language.
  • Determine YOUR needs and interests, and provide services to meet them.
  • Unconditionally guarantee our work and give you COMPLETE satisfaction.

Return to Marketing Page